Annoyance

 

I fully understand why gift cards were created by the retailers, but what I don’t understand is why the consumer gave into them.  

Why would a consumer think it would be such a brilliant idea of giving the recipient a gift card to a

 store in leu of cash?  Why does one feel they need to lock them into a store?  Do these people themselves like to be locked into a particular store?  Even if it is a store that you regularly visit, why do it?  I don’t understand.  

Don’t get me wrong, I’m no saint here, I’ve been guilty of doing this in the past. I just don’t understand it though.  I try to go back and think why I did it.  Was it because I felt that giving cash just wasn’t appropriate or meaningful?   Maybe that’s

 what it is, giving cash in leu of a gift lacks thought.  But isn’t cash more meaningful then all else?  Its saying oh look I care about you so much that I want to give you cash and give you the ability to buy whatev

er your heart desires.  I won’t lock you into a store or a gift that most likely you don’t wont.  

Okay maybe I’m just a little irritated because of the fact that I have $600 in gift cards to Best Buy and another $500 to Apple both with I have no intention to use in the near future.  Bah.  Thanks